Introduction Consumer behaviour is engaged of all human behaviour that in making purchase decisions. However, consumer behaviour relates to an individual while consumption behaviour relates to the behaviour of the aggregate of individuals. An under standing of the consumer behaviour enables a marketer to take marketing decisions which are composite with its consumer needs. Objectives To reveal the expectation and behaviour of consumers. To know the level of satisfaction of the consumers existing between super markets and grocery shops. To formulate a suitable strategy for improving super markets and grocery shop Scope of the study The data collection is carried among the consumers only in Salem district.The study focuses mainly on behaviour of consumers. Limitations 1. Study confined to Salem ar EasyAzon ea alone for a limited period of 1 month.2. The response rate attained by the researcher for this study is moderate due to busy schedule of the car owners. Methodology The present study is an empirical one and field method is used for collection of required data. The enquiry covered a sample of 100 employees selected in Salem (District) the personal interview technique was employed to collect the relevant from the selected employees.Sample frame The sampling frame is the consumers in Salem. Who have bought products in Salem district (Tamil Nadu) Data analysis and interpretation Data analysis and interpretation of consumers in Salem district. Testing the consumer behaviour through rank coefficient correlation. Comparing the purchasing behaviour of consumers through supermarkets and grocery shops.
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